Premium Theme, Free Theme, Child Theme or Custom WordPress theme?

Choosing a WordPress theme is hard. To complicate matters, choosing between a premium theme, free theme, child theme or building a custom theme can be daunting! It can also have a significant impact on your business.

What are your options for a WordPress theme?

When it comes to WordPress themes, generally you have 4 options. You can …

  1. Install a free theme 
  2. Buy a premium theme
  3. Modify a theme with a child theme
  4. Build a custom theme

Which one is right for your business totally depends.

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Content, Themes

Information Architecture and WordPress Projects

Here is the video I gave at WordCamp Atlanta in 2014. Information Architecture or IA is very important to your WordPress projects. In fact, before building a custom theme for a client you should have a clear understanding of their mission, goals, and content in order to design and build a more effective WordPress theme.

In this video I explain the basics of Information Architecture and WordPress:

If you are tasked with putting together a WordPress theme for a client organization or business the theme you select is very important. Perhaps your first inclination is to choose a theme that looks great or let your client choose a theme that they are happy with. This practice however can have negative repercussions for your client. This talk discusses how to appropriately choose a theme or build a theme that supports your clients goals. Using information architecture we can better select themes or build new ones.  – 

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